Strategy

Learn which steps you need to take to turn your clients into premium clients who pay you well. Working with a thorough creative brief and adding strategic thinking to your briefing process will give you a deep understanding of your client's business and challenges as well as the confidence to partner up!

Eli Altman Creative Director at A Hundred Monkeys has empowered his team to create better creative work with the help of structure and processes. Without it, the design team loses track of what exactly the client wants and in return, the client is not at all prepared for the creative work they are going to see. An insight into how he successfully runs his creative business:

Offering strategy with the help of a strategic creative brief as a designer will help charge thousands more for your services, provide valuable insights for your clients, and produce effective, high-quality work in half the time.

Douglas Davis, author of the book "Creative Strategy and the Business of Design" talks about how to empower a designer to grow into a business. As well as shares how a strategic creative can put together the ideal creative brief.

Onboarding is the critical first part of a business relationship. We walk you through the client onboarding process and explain how it can generate new revenue for your business, increase referrals, and help you retain high-quality clients.

How to find your brand's typography? Here's my 3 tips to find a typeface and font that expresses the key emotions of your brand with the help of HolaBrief's Brand Voice Template.

Do you struggle to attract high-quality clients? These simple tips will help you identify your unique niche and teach you how to write a positioning statement that help you attract your dream clients.

Finding a niche and committing to acting as a specialist rather than a generalist can be a terrifying process— it certainly was for us. Read about out our journey to expertise from a generalist design studio to a studio helping purposeful brands find their strategic edge.