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We know how it feels to be a creative working in the dark without any direction, hoping that the client will magically approve what is presented to them. We know how easy it is to blame the client when the results don’t meet their expectations.
We also know how it feels to have the shoe on the other foot and work with creatives who don’t have a solid process and don’t put the effort into guiding their clients through the briefing process, helping them understand why it is so important and how it can benefit the project and the relationship between them.
When this happens, the results are usually the same: lack of communication resulting in a cascade of misunderstandings and the end of the collaboration.
HolaBrief was born out of this very scenario. We wanted to solve our own frustrations, and along the way we realised that we weren’t the only ones facing these problems time and time again. That’s why we are building an online platform for creative briefs.
We believe that the only way to build long-lasting relationships between creatives and clients is by doing meaningful work together. Clearly defining and understanding the project is the first and most crucial step of this process.
After all, you have to understand problems before you can solve them and a good creative brief is the best way to start.
THESE ARE THE VALUES THAT GUIDE US ON THIS CRAZY JOURNEY
We try to stay as close as possible to our customers to better understand them and help them.
We surround ourselves with people that inspire us so that we can grow together.
Always trying to become better, always learning.
We try to put ourselves in someone else's shoes to get a different perspective.