Process

Learn how you can introduce the kickoff meeting as part of your strategic design approach as a designer! While a first client meeting is usually pro bono, the kickoff meeting however is described in your proposal and is something you are actually getting paid for. Here's how I do it with my HolaBrief templates:

Evidence shows us again and again that making sure clients have a great on-boarding experience is the best way to hang on to them for the long haul. Here are 6 essential steps for a successful client onboarding process with tips on the best tools, how to on-board without overwhelming your client and much more.

A quality-crafted creative brief with HolaBrief's online briefing tool helps design studios to ensure efficiency in any creative project, with fewer revisions, by providing a framework of relevant questions and templates.

“I don’t know what I want but I’ll know it when I see it”. This can be inefficient for a designer-client working relationship. We now have a choice: design randomly various styles of logos or compile styles for only 3 stylescapes you agreed upon. The latter is much more efficient. To do so, the designer has to understand the needs of the company. A thorough creative brief is in order.

No one likes to talk about their failures. It takes a good dose of objectivity and self-criticism. I lost a client, a big one and here's what you can learn from my experience with the help of a creative brief template.

Ethan Parry, a UX Researcher, shows us how to make sure your insights gathered from user research help make decisions that have a measurable impact, to include in your strategic creative brief.

There is value in offering design strategy as part of your services. To think strategically as a designer means to see, and understand the bigger picture of where your client's business needs to go. You will help brands find their strategic edge when adopting a strategy-first mindset implemented in your design services.

In any UX project, the briefing phase is referred to as the discovery phase of a project. It is an important part of the process and sets the stage for what is to come. If done right, it will set you and your team up for success.