UX Design Creative Brief | Guide + Template

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When switching from Google Docs to HolaBrief, I found that our briefs became significantly more in depth
- Terri Williams, Agency Founder

What is a UX Design Brief?

A user experience brief is a tool your design team may use to assist you better. If you've ever needed user experience design services, you've probably made at least one inquiry to a user experience design agency. You probably defined your company, inquired about possible avenues of collaboration, and outlined the nature of the design challenge you're facing and how you'd like to see it resolved. That was a user experience (UX) brief, and the information that you supplied had an immediate impact on the response that you got.

In a nutshell, a user experience design brief is a document that seeks to describe the design project that you are working on. The importance of the final user experience brief lies in the fact that it guarantees that the client and the designers are on the same page about the project's objectives, as well as its primary requirements, limitations, and potential.

Consider it a solid basis upon which to build your relationship of cooperation. Someone who has never dealt with you and knows nothing about your organization or its offerings walks through the door. If you don't have this background information, there are just too many things that could go wrong down the line, resulting in wasted time, effort, and money.

However, for it to be effective, your UX brief needs to provide explanations for all the whys and whats.

Benefits of Implementing a UX Creative Brief?

Maybe you've tried sending UX briefs to a few different organizations, but the responses you've gotten back have been disheartening and haven't answered the questions that are the most important to you. This is obviously a problem for you because you will now have to spend valuable time either researching new possible partners or presenting each UX business with more information that is more specific. It is inefficient and stressful, particularly when you are dealing with deadlines that are getting closer, and it can lead to severe miscommunication between you and the UX studio that you select to work with.

If, on the other hand, your UX brief is written in such a way as to include all of the pertinent data, UX companies will be able to construct exhaustive proposals in a short amount of time. These proposals will consider both your present and future requirements, as well as your existing procedures.

They can consult their personal calendars and prepare for your planned collaboration. Lastly, the answers they will give you will be individualized to your specific circumstances. When the payoff is going to be as significant as it is, devoting some more effort to the preparation of a comprehensive brief is time well spent.

How to Write a UX Project Brief? A Tested Outline

If you take the time to produce an effective brief, your responses will reflect that. You will have a far better chance of getting motivating, exciting, and original proposals that give you exactly what you desire.

According to our prior work, there are several components that, when combined, provide an outstanding brief. You must provide sufficient information to comprehend what you require without limiting the variety of potential solutions.

Project Overview

When developing a UX design brief, it is important to remember that the document will be viewed by someone completely unfamiliar with your product and your company. It is beneficial to have a working familiarity with the company. An overview of the company enables the designers to connect the project with the bigger picture and to change the design to maintain the look and feel of your brand, which is something you want to keep.

Include important information about your firm in the introduction section of your short. This should include the absolute fundamentals of your business, such as its size, the industry it operates in, what it does, and what the most important services or products are. It is also an excellent area to discuss the company's core principles, the keywords associated with your brand, and what sets it apart from other products on the market (your Unique Value Proposition).


We must have an understanding of the goals that you have set for the user experience project. Do you have a plan for evaluating whether or not the project was successful? If you keep your goals at the most general and generalizable level possible, you offer the designer the freedom to devise the best feasible solution. It would be helpful if you could refrain from prescribing the method that you believe is required.

Instead, describe the issue and the improvements you hope to bring about in the future. Let the agency suggest a solution; it may be something you wouldn't have come up with.

Project Description and Requirement

Make sure to include how you got to this point in the circumstance and what you did to get here. What have other initiatives been completed in the past? Do you have any pertinent research you could share with us that could assist the designer in better understanding the issue?

The more information you provide, the easier it is to fine-tune the working methodology. It is easier to comprehend the work that has already been done when we the creative is aware of the prior endeavours and research that have been carried out. Additionally, this guarantees that the strategy will supplement and improve the job that has already been done.

Visual Direction

It is necessary to give the project a visual direction once the project overview has been completed, the duties have been assigned, milestones have been established, the pertinent strategic information has been collected, and the requirements have been defined.

The appearance and feel of the project will hopefully be defined in this part. What does the customer want the mobile application to look like if it is a mobile application? Which format should be used if the page is intended to be a landing page? If it is a web application, which one would they like to model it after? Moodboards are an excellent tool to use while tackling this area since they allow you and your client to communicate ideas and point the project in a specific direction simultaneously. Try them out for free in HolaBrief!

Milestones and Deliverables

You will be able to identify whether the project was genuinely effective if you have a well-established set of deliverables comparable to the project's aims. This gives the agency a better understanding of what must be produced before the project is considered complete. It is another factor that contributes to the shared understanding that you and the agency have reached, and it helps reduce the likelihood of misunderstandings along the way.

Deliverables for a project include not only the user experience work, such as user personas, user flows, and trip mapping, but also the technical aspects of it, such as the required format, size, and resolutions. Concerning the user interface screens, it is also beneficial to state whether you require a handoff for the developer team. In other words, project documentation has all the information developers require to code it without any hold-ups.

Build and Download your UX Design Brief Sample

After going through this post, you are in a much better position to write your UX research brief, regardless of the kind of project you are working on. What if I told you there is no need to begin from the very beginning?

We developed HolaBrief intending to make it the most effective creative brief software available. After creating hundreds of briefs on our own, consulting with dozens of agencies, and going through a significant amount of trial and error, we have developed the best possible platform for creating interactive, collaborative, and professionally-looking briefs, including UX Brief Template. You may give HolaBrief a try for FREE, build your brief, and then quickly email it off to your customer. That's all there is to it!

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Either pick from our tested templates or create custom briefs using interactive exercises like Moodboard, Customer Persona, or Competitors Map. Once done, send the link to the client so they can respond without the need to have an account.

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Ready to create standout work in less time?

Join 1000s of agencies using HolaBrief to set up their projects for success.