Event Brief | Guide & Template

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When switching from Google Docs to HolaBrief, I found that our briefs became significantly more in depth
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Creating an event brief is essential in helping you to keep track ofeverything and ensuring your project runs smoothly. What is an event creativebrief, and how can you create one? We thought we would take a closer look…

What is an event creative brief?

Before looking at the benefits of an event brief or how to write one, it is first important to understand exactly what one is. This brief is effectively an event summary that acts as a comprehensive guide on how the event should be planned and executed.


This extensive guide is designed to ensure everyone working on the event knows exactly what is happening and what they need to be doing. This highly detailed document outlines the clear vision of what will make the event a success and keeps everyone on the same page and working towards the samegoals.


An event creative brief should clearly describe what the event is, outline all of the measurable goals, who will be working on the event, required deadlines, budget, and everything else essential to the smooth running of the event.

What are the benefits of implementing an event brief?

A thorough event summary document can provide you with a wide array of benefits. The most critical of these being it ensures everyone is kept on track throughout the event planning and execution. When all staff have a clear understanding of what it is that Is expected of them, everyone is able to remain informed of their tasks, minimizing the risk of errors occurring.


Events can be an incredibly costly event, and even the most minor miscommunications can have very expensive results. That is why implementing an event creative brief is essential in ensuring that there are no miscommunications and that nothing is overlooked when planning or executing an event. This not only helps to ensure the smooth running of the event but also ensures that organizers are able to save money and enhance communication.


A well-planned event brief is also able to act as a guide when the inevitable upsets occur, ensuring you can keep your focus and strive to achieve the very best results possible.

How do you write an event creative brief? A tested outline

While there can be no denying the many benefits that come from creating a clear event creative brief, it can be tough to know where to start. This all-encompassing guide is designed to ensure that everyone working on your event knows what is expected of them, creating a clear vision of what is expected.


However, if you have never organized an event before, it can be incredibly tough to know whereto begin. That is why to help you, we have broken the process down into five simple steps:

1) Event description

When it comes to creating an effective event outline sample, thefirst thing that you should focus on is creating a compelling event description. This is one of the most important parts of any event brief and focuses on describing exactly what is expected from the event.


This description should include what the aim of the event is going to be, what is required to achieve that, and who the target audience is. This event description should also outline who who is going to be attending the event and what the overarching tone and theme of the event is going to be.

2) Objective

Once you have completed your event description, the next step is to clearly outline your goals and objectives. This is another vital part of any event creative brief and should include allof the requirements necessary for the occasion to be deemed a success.


The goals that you outline in your objective should have a purpose and be realistic about the impact they will have on your business. It is these goals that will direct the overall theme,look, and format of your event, so make sure that you are setting achievable aspirations with your event.

3) Requirements

When you have been able to outline your goals and aspirations for your event, you can then begin to detail your requirements. This forms the basis of a large part of your event summary and should clearly outline what is required to ensure that your event will be asuccess.


These requirements should outline everything from technical necessities to the number of people needed to ensure the smooth running of your event. You should also clearly define each required role, ensuring that everyone working on your event is pushing towards the same goal.

4) Budget and timeline

Another crucial aspect of any event summary is to ensure that you have clearly detailed your budget and timeline. This is a critical aspect of the overview, and you should always ensure that your budget has been set around the expected income you will be earning from the event.


When you have been able to set your budget and understand the costs involved in putting on your event, you can also clearly define your timeframe. When establishing the timeline for your event, you should set out any necessary deadlines to ensure your event runs on time.

5) Look, feel, and direction

Finally, your event brief should also outline the look, feel, and direction that you are planning to achieve from your event. Guests want to attend events that they feel will give them value, and any event organizer wants to maximize their attendance, so spending the time to understand how you want your event to look is essential to your success.

No matter what event you are planning, you want to ensure that you are providing a valuable experience for every attendee. For this, you can use HolaBrief Moodboards to make this process fun and easy! Give HolaBrief a try for free.


Build and download your event creative brief samples

Are you looking to create a comprehensive event brief but are not sure where to begin? Here at HolaBrief, we are dedicated to providing our clients with the very best guides and templates to help them every step of the way.

We know that starting from scratch can be a daunting prospect. That is why our unique software has been created using our years of experience to allow you to enjoy a head start on building your event brief. Our comprehensive and user-friendly event creative brief templates are designed to create a clear guide for you to follow, and alongside being highly interactive, our unique tools are intended to be collaborative, allowing your entire team to work on each template as required.

So no matter what event you are planning to host, our unique HolaBrief template and guides are here to help you. Get started today and try our event brief templates today for free. All of our stylish designs are simple to use, and you can begin sending them to clients in a few minutes!  Check them out today, or get in touch with our friendly team today who will be happy to help.

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Either pick from our tested templates or create custom briefs using interactive exercises like Moodboard, Customer Persona, or Competitors Map. Once done, send the link to the client so they can respond without the need to have an account.

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Ready to create standout work in less time?

Join 1000s of agencies using HolaBrief to set up their projects for success.