Model Brief | Complete Guide + Template

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When switching from Google Docs to HolaBrief, I found that our briefs became significantly more in depth
- Terri Williams, Agency Founder

What is a Model Brief?

It may appear as though including talent or character breakdowns in your brief is something that can be done in a few minutes while you return to working on the more time-consuming components of your project. It is, nevertheless, one of the more significant components if you wish to attract a decent selection of talent that will fit your concept precisely.

You want to present potential applicants with the material that will publicize your project in a way that makes them want to apply, but at the same time, you don't want to turn them off by providing an excessive number of facts.

You need to communicate your vision for the campaign, and you also need to make sure that the casting matches the model brief. It is an efficient method of working in collaboration with a modelling agency to produce photographs of high quality that provide a positive first impression.

A typical brief typically includes a description of your brand persona, campaign objectives, photographic details, a shot list, set information, model poses, visual references, deliverables, budget, and project timeline.

Benefits of Implementing a Model Brief?

The model brief is a simple method that may easily get all project participants, including casting directors, creative directors, models, and photographers, on the same page. In point of fact, a number of specialists are only active in the project for a very small amount of time, and the model brief serves the same function as the baton in a relay race that you are participating in. As a result, it is advantageous to have a single repository that is condensed, simple, and easy to read and compiles all pertinent information.

Although the fundamental advantage of a model brief is the consolidation of important information in a single location, the process of doing so frequently results in a more subtle advantage: the realization of what you are lacking in knowledge. Or at the very least, having the awareness that there are areas in which your intelligence and comprehension could be improved.

How to Write a Model Brief? A Tested Outline

Writing a model brief from scratch can be intimidating, but with the help of this section you’ll be able to create one in a few minutes. Just make sure to include the following 5 fundamental sections or use our customizable model template in HolaBrief (creating an account is free!)

Project Overview

Every creative brief for models ought to start with a concise introduction to the brand and an overview of the project. The models can quickly become familiar with the company, allowing them to perform their jobs more effectively in the long run.

Although one might get the impression that this part is not crucial, included is a required step in order to construct an efficient brief. In its absence, the model will rely on research conducted on the internet or a brief email sent by the marketing manager, both of which are likely to be inadequate.

Brand Attributes

In isolation from the products or services you offer, the characteristics of your brand can be determined by examining its traits. It refers to the fundamental principles and qualities, or the "personality features" of your brand, in a sense. Customers get the impression when considering your company as a whole.

Clearly articulate the characteristics of your brand. You may attract models to your agency by making them clear in the brief you give them. You can improve your branding strategy, raise brand awareness, and foster strong loyalty to your brand.

Target Audience

Your target audience is the exact set of potential customers who are most likely to want your product or service. As a result, they are the individuals who should be exposed to your advertising campaigns. A multitude of different characteristics, including but not limited to age, gender, income, location, and interests, can be used to determine a target audience.

Developing a customer persona, sometimes referred to as a target audience, is essential if you want to create an efficient model brief. Within this section, a comprehensive explanation of the target audience for the brand is to be presented. Use our Customer Persona builder inside HolaBrief for free!

Model Details

In this part of the application, the modelling agency or brand should specify the characteristics of the ideal model candidate. Do you require a male or a female model? What kind of participation are you hoping to receive? Are they open to the idea of wearing particular articles of clothing?

Be as descriptive as you possibly can; the model ought to be able to see whether or not they are a good fit simply by reading this section!

Technical Requirements

In the following section, we are going to get a little bit more technical. This is your opportunity to outline the specifications for the creative work you wish to have produced, so take advantage of it! Will it be for an advertisement or the promotion of a product? Which channels will it be available on when it does air?

Using these questions, you will be able to narrow down exactly what characteristics the model must possess in order to fulfil your criteria. Don't make the mistake of forgetting about them and ending up having to pay your model twice!

Build and Download your Model Brief Sample for your Campaign

After going through the steps outlined in this article, you will be able to independently compose a model creative brief from the ground up. You are aware of the qualities that constitute effective briefs, as well as the sections of the document that should never be omitted. However, despite all of this information, it may still feel overwhelming sometimes.

Because of this, we decided to build HolaBrief, a briefing platform that enables you and your team to generate briefs that have a professional appearance while also making collaboration between brands and influencers easier than it has ever been.

You only need to register for a free account, select one of our example Brief templates, and customise it to meet your specific requirements. You should be able to generate a brief that can be shared for your upcoming marketing campaign with only a few clicks.

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Explore More Templates

Build interactive briefs that your clients will love to fill out

Either pick from our tested templates or create custom briefs using interactive exercises like Moodboard, Customer Persona, or Competitors Map. Once done, send the link to the client so they can respond without the need to have an account.

Ready to create standout work in less time?

Join 1000s of agencies using HolaBrief to set up their projects for success.

Ready to create standout work in less time?

Join 1000s of agencies using HolaBrief to set up their projects for success.