UI Design Creative Brief | Guide + Template

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What is a UI Design Brief?

A design project begins with creating a UI brief template, a concise document outlining the most important elements. A properly-written UI design brief will detail the primary goals, as well as the timelines, finances, and general expectations for the project. Think of it as a milestone that establishes the overall strategic direction of the project as well as the fundamental parameters for the team of designers.

People frequently find that preparing a User Interface brief is difficult or perplexing to do, but it’s not if you have the right tools and conceptual frameworks at your disposal.

It is necessary to present a UI research brief that is uncomplicated, succinct, and comprehensive and that addresses all of the pertinent issues. Since every design project is unique, the briefs for such projects ought to be crafted with consideration given to the particulars of those projects. Nevertheless, there are a few junctures that should be taken into consideration, which will be discussed in this article.

Benefits of Implementing a UI Creative Brief

Building a UI brief marks the first stage in the project's progression. How so? It has an immediate impact on the effectiveness of planning, and it does this by encouraging designers and clients to establish attainable goals and providing a framework for the whole project. It helps prevent delays and misunderstandings and supports a smooth working process by providing an estimated timeline and cost estimate.

Implementing a UI design brief into your process also fosters collaboration between your team and your client. You will increase your chances of reducing your costs in terms of both time and money if you give space for your client to help and share their knowledge.

Clients and designers need a user interface design brief in order to work together effectively on a project or website. This brief serves as a foundation. If it is correctly written, it will completely immerse the team in the context of the client's business goals.

How to Write a User Interface Project Brief? A Tested Outline

The primary objectives of the many sections that make up a UI project brief are to provide guidance to both the designers working on the project and the clients who commissioned it. The word "brief" pretty much says it all; there shouldn't be too much information shown at once. Therefore, when it comes to crafting a decent User Interface design brief, you should concentrate on the essentials.

Project Overview

To begin, the team of designers ought to understand your company's identity, as well as the existing style and tone of voice. It will have an immediate influence on the following ui design solutions that are implemented. Include in a few lines the company's fundamental aspects and guiding principles, also information about the size of your company as well as the sector to which it belongs.

Outline their values and core objectives. Specify your general ideas for the development of the product if it is necessary to start the design process from scratch because your company is just getting started.

The general overview of the company ought to be brief. Adding the necessary links to this area will provide a more in-depth immersion experience.


The objectives of the UI design are the most important aspect of the brief. You might want to improve users' flow, raise the app's efficiency, or provide your company's staff with an effective tool for managing projects.

As a result, the designers will be aware of what they are working on as well as the outcomes that the customer anticipates at the conclusion of the process. They determine which features to include, the principal focus, and the client's priorities by taking into consideration the type of project and the project's objectives.


Every UI project aims to solve a specific problem and make the user of the app or website feel at ease when using the product. That’s why it’s essential to include the specific requirements your UI needs in order to solve the issues mentioned above. If you have data backing up your decision it will be very useful since the designer knows they are not working on assumptions but rather tested observations.

Visual Direction

In this section, you are going to specify the design and style preferences that you have. Mention here if there is a particular layout or aesthetic that you find particularly appealing and would like to experiment with. For instance, you might include a link to an online resource that you like using and provide a description of the aspects of the resource that appeal to you. The designer will look at everything and suggest a few different ways your preferences can be included in the final design.

Don't worry about coming over as very intellectual in your writing. You can assist the firm produce a design that you like by providing feedback in the form of a brief. Therefore, even comments as simple as "I like the way the colors blue and white go together" would be beneficial.

You can use our interactive Moodboards to take care of this section! Feel free to try it out in HolaBrief without cost!

Milestones and Deliverables

The timeframe is only an estimate, and its accuracy mostly depends on the intricacy of your project and the objectives you wish to achieve. It's possible that designing a minimum viable UI design will take up five percent of the total time allotted for the project.

Express what your expectations are in terms of the duration of the project while considering this. If you design an app from the ground up, you probably already know when it will be released, and you need the rest of the team to stick to the timeline. When you are creating a brief, it is important to set the main milestones. Determine how much time each of these processes will likely take approximately. It will assist designers in developing a plan of action and establishing a workflow.

Build and Download your UI Design Brief Sample

Do you want to develop a detailed event brief but are unsure how to get started? At HolaBrief, we are committed to providing our customers with the very finest instructions and UI briefing templates that will assist them in accomplishing their goals in every possible way. Create an account for free here!

We are aware that beginning from square one might be an intimidating proposition. Because of this, our one-of-a-kind program has been developed utilizing our many years of experience so that you may get a head start on constructing the brief for your user interface design. In addition to being highly interactive, our one-of-a-kind tools are intended to be collaborative, which means that your entire team will be able to work on each template as it is required. Our creative brief templates are designed to create a clear guide for you to follow and are designed to be user-friendly.

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Either pick from our tested templates or create custom briefs using interactive exercises like Moodboard, Customer Persona, or Competitors Map. Once done, send the link to the client so they can respond without the need to have an account.

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Ready to create standout work in less time?

Join 1000s of agencies using HolaBrief to set up their projects for success.