Translating belief

How HolaBrief helped BrandVibe to ask the right questions and gain clarity on their projects.

  • Bengaluru,
    India
  • Projects
    delivered
  • Team size

Company name: BrandVibe
Focus: Branding & Web Design

At BrandVibe, there’s no such thing as an average client. That’s because BrandVibe creates relevant brands in partnership with business and individuals they truly believe in. And that belief translates, adding value and impact to the meaningful brands, digital products, and service experiences they design.

“We need a briefing tool”

But belief isn’t always enough - in any partnership, you need to figure out what it is that the other party really needs. Before HolaBrief, getting a creative brief from a client meant taking notes on phone calls, and then sharing them via Google Docs. It wasn’t the most organized process, and it showed. “Sometimes we don’t know what questions we could have asked,” says Rahul Rao, Designer & Marketing Officer, which sometimes meant missing out on valuable information from clients. “We needed a briefing tool.”

In-depth questions

That’s where HolaBrief came in. Naturally, when BrandVibe took their first steps away from hand-written notes and generic Google Docs templates, there was a learning curve. But they soon found having a template invaluable. “HolaBrief did an excellent job of giving in-depth questions” says Rao. Plus, “having it online helps”, as does the ability to create shared expectations by sharing creative briefs with colleagues and clients alike.

“HolaBrief did an excellent job of giving in-depth questions”

Plus, “having it online helps” says Rao, as does the ability to create shared expectations by sharing creative briefs with colleagues and clients alike.

A defined vision

Using HolaBrief helped BrandVibe hone a more defined vision of what they want to achieve. And rather than skimming the surface of their partner’s needs, they’re customizing each crreative brief using the questions that HolaBrief provides. That means that not only do their briefs look more professional - they’re also full of the maximum info a client can provide.

What’s more, they become a useful tool for both BrandVibe and their clients even after their projects are underway. When questions come up, Rao says,

“I can just go online and check again what the brief was - instead of searching on my desktop!”

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