Katleen Roggeman in Strategy How to charge more for your work: 5 lessons to help you become more valuable Working with premium clients is probably the ultimate goal of every designer or agency. But finding and keeping them is easier said than done. Let’s see what you can do to turn your clients into premium clients who pay you fairly and how (believe it or not) a creative brief can help you.
Julia Braga in Strategy A practical overview on Strategy for brand designers Hey, you. Are you a brand designer? You are probably already doing some sort of premature brand strategy but you have no idea. Or maybe you do but you haven't fully embraced it yet...
Benten Woodring in Strategy Get paid to think: Positioning yourself as a strategic partner Learn how to charge thousands more for your services, provide valuable insights for your clients, and produce effective, high-quality work in half the time.
Ethan Parry in Strategy Insights are great, actionable ones are better As a UX researcher, I spend a lot of time interviewing users. Luckily, that is one of the favorite parts of my job. After these conversations and several Post-Its later, insights start to appear.
Julia Braga in Strategy Think more, earn more: the value of strategy Have you ever thought possible to be paid for thinking? Have you ever imagined that people actually PAY for that?
Benten Woodring in Strategy Bulletproofing your client onboarding process: Part II You’ve landed the job and are ready to get started. Kick off the client onboarding process on the right foot with these six simple steps.
Juliane Bone in Strategy 3 things you should know before cold-calling Work through the daunting necessity of lead generation with these three tips from a first-time cold-caller.
Ethan Parry in Strategy Managers & Clients, here’s how to give better feedback to your designers A designer just clicked the send button. The latest designs are officially off to the client for review. On one hand, they are happy and proud of the work that they just completed, but on the other, they are anxious to hear what the client thinks.
Benten Woodring in Strategy Bulletproofing your client onboarding process - Part I From the minute the contract is signed, you have 90 days to prove your value to your client. Are you overlooking one of the most important keys to success?
Ethan Parry in Strategy 8 questions to ask your clients in the discovery phase How many of you have ever turned in a final deliverable to a client only to have them say that that wasn’t what they wanted? The reasons as to why we miss the mark often vary, but more often than not, it typically boils down to us skipping research and opening our design program of choice right away.
Benten Woodring in Strategy How to land your first client: How I turned a $3 cup of coffee into $30,000 of client work I had just quit my job and needed to find new clients quickly. Here are three simple strategies I used to invoice $100,000 in my first full year of full-time freelance.
Ethan Parry in Strategy Designers, this is what your clients want to see in your proposals Design proposals are important. I chose my designers based on the proposals they sent me. They had the 5 key elements mentioned below and clearly stated why I should work with them. They didn’t just copy and paste from another document and click send. I could tell they took the time to personalize it for me.
Riley Jones in Strategy Your voice matters: brands & meaningful typography The written form of communication is everywhere we go. We read it on our phones, see it in advertisements, and experience it on any kind of website. These letterforms are encapsulating specific kinds of characteristics and emotions to where a brand can create a level of meaning for any kind of reader.
Benten Woodring in Strategy Finding your niche: Questions to consider Do you struggle to attract high-quality clients? This simple exercise will help you identify your unique niche and give you the tools you need to attract your dream clients.
Travis Halff in Strategy Specialize to survive: abandoning the false sense of security that comes with full-service Finding a niche and committing to acting as a specialist rather than a generalist can be a terrifying process— it certainly was for us. The good news is that it is achievable and well worth it. Check out our journey to expertise.
