Insightful articles about branding and creative strategy.
A designer just clicked the send button. The latest designs are officially off to the client for review. On one hand, they are happy and proud of the work that they just completed, but on the other, they are anxious to hear what the client thinks.
How many of you have ever turned in a final deliverable to a client only to have them say that that wasn’t what they wanted? The reasons as to why we miss the mark often vary, but more often than not, it typically boils down to us skipping research and opening our design program of choice right away.
Design proposals are important. I chose my designers based on the proposals they sent me. They had the 5 key elements mentioned below and clearly stated why I should work with them. They didn’t just copy and paste from another document and click send. I could tell they took the time to personalize it for me.
The written form of communication is everywhere we go. We read it on our phones, see it in advertisements, and experience it on any kind of website. These letterforms are encapsulating specific kinds of characteristics and emotions to where a brand can create a level of meaning for any kind of reader.
Finding a niche and committing to acting as a specialist rather than a generalist can be a terrifying process— it certainly was for us. The good news is that it is achievable and well worth it. Check out our journey to expertise.
A new way to do creative briefs.
More interactive, more collaborative, more effective.
Feeling generous? Share HolaBrief with your friends so they can also try it.