Process

Learn how you can introduce the kickoff meeting as part of your strategic design approach as a designer! While a first client meeting is usually pro bono, the kickoff meeting however is described in your proposal and is something you are actually getting paid for. Here's how I do it with my HolaBrief templates:

Evidence shows us again and again that making sure clients have a great on-boarding experience is the best way to hang on to them for the long haul. Here are 6 essential steps for a successful client onboarding process with tips on the best tools, how to on-board without overwhelming your client and much more.

“I don’t know what I want but I’ll know it when I see it”. This can be inefficient for a designer-client working relationship. We now have a choice: design randomly various styles of logos or compile styles for only 3 stylescapes you agreed upon. The latter is much more efficient. To do so, the designer has to understand the needs of the company. A thorough creative brief is in order.

The creative brief accompanies the entire design process from start to finish. When presenting your creative work like a pro, you’re walking your client through your design strategy of how you got to the final result, and how that ties back to the client’s original business objectives.

Optimize your meetings with clients and avoid endless discussions, destructive group dynamics and a lack of decisions. We at HolaBrief put some simple techniques and tips together on how to successfully lead a kickoff meeting with your clients.

Nearly all significant UX/UI design decisions can be broken down into smaller layers to test. You'll continually challenge the design team and figure out how to know one is right about a design decision faster with the least amount of resources wasted. Here are 10 testing methods for UX/UI design decisions.

Next time you organise a face-to-face kickoff client meeting, be prepared! A well thought-out meeting agenda makes facilitating much easier. The outcome of this meeting will not only be fruitful for the creative process, but will also build trust between you and the client. A great foundation for a long lasting partnership.

Does your company struggle to connect with its audience? Do you have difficulty charging a premium or maintaining customer loyalty? Has revenue slumped in the past few years? Your company’s brand strategies (or lack thereof) may be to blame.

UX research really can make or break a product. To be able to design for your users, you need to know them. How do you get to know them? UX research. How do you make UX design research outcomes more digestible? User Personas.

First client meetings can be very fruitful when done well. In order to set up a perfect proposal and pricing – and hopefully, convert the prospect into your client – you need to ask the right information to identify the reason for the meeting and clarify what the expectations are. Here is how I do it with the help of HolaBrief:

Why is branding so important? Branding makes up the DNA of the company. It gives you a reputation and, ultimately, a future. Here are 7 reasons why branding matters to help your business grow.