A designer just clicked the send button. The latest designs are officially off to the client for review. On one hand, they are happy and proud of the work that they just completed, but on the other, they are anxious to hear what the client thinks.
How many of you have ever turned in a final deliverable to a client only to have them say that that wasn’t what they wanted? The reasons as to why we miss the mark often vary, but more often than not, it typically boils down to us skipping research and opening our design program of choice right away.
As we as designers work towards a more inclusive society, where anyone — regardless of their nationality, gender, physical limitations — can use products and services, challenges will inevitably arise. What are those challenges and how can we combat them in order to design more inclusively?
Design proposals are important. I chose my designers based on the proposals they sent me. They had the 5 key elements mentioned below and clearly stated why I should work with them. They didn’t just copy and paste from another document and click send. I could tell they took the time to personalize it for me.
A new way to do creative briefs.
More interactive, more collaborative, more effective.
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