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As we as designers work towards a more inclusive society, where anyone — regardless of their nationality, gender, physical limitations — can use products and services, challenges will inevitably arise. What are those challenges and how can we combat them in order to design more inclusively?
Many designers forget that design is a form of communication. And that good design is a language, not a style. That's why so many focus on dumb things like styles and trends. The same happens with copywriters. We love using jargon and writing fancy words that make us sound cool or clever. The problem? Most designers (just like, we copywriters) forget that our work must talk to human beings.
“A Jack of all Trades and a Master of Some” is how Tobias van Schneider describes himself. Adding a positive and powerful twist to this general figure of speech is exactly what this man is all about. As an award-winning, German multi disciplinary maker and creator of things, raised in Austria & currently living in New York City, Tobias inspires us to have many side-projects, useful ones or just plain fun.
Design proposals are important. I chose my designers based on the proposals they sent me. They had the 5 key elements mentioned below and clearly stated why I should work with them. They didn’t just copy and paste from another document and click send. I could tell they took the time to personalize it for me.
The written form of communication is everywhere we go. We read it on our phones, see it in advertisements, and experience it on any kind of website. These letterforms are encapsulating specific kinds of characteristics and emotions to where a brand can create a level of meaning for any kind of reader.
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