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Insights about branding, design process, growth, UX/UI and more…
Curated by HolaBrief.
You're an experienced freelancer or just quit your full-time agency job to become your own boss. You've got the skills and you know it. Great! Now is the time to find out how to raise your professional value and price yourself a six-figure income from freelancing year on year. Understand the art of pricing to get paid what you’re worth with Tom Hirst.
What does a business sound like? Audio Branding or Sonic Branding is the audio equivalent of a brand's username. In a voice world – think podcasts or audio tags – Audio Branding Studios have the opportunity to make brands form deep relationships with their customers. Learn how to write a music brief for your next Audio Branding project with the help of the HolaBrief framework:
How does a design lead in a digital agency optimize client communication and increase efficiency? How to find a mutual language between clients and remote design teams in order to create products that align with the client's business needs? We asked Miro Kirov who is leading digital design projects for Fortune 500 companies in the US. Read along as he shares his insights on solid design briefings and the importance of discovery workshops.
Learn how you can introduce the kickoff meeting as part of your strategic design approach as a designer! While a first client meeting is usually pro bono, the kickoff meeting however is described in your proposal and is something you are actually getting paid for. Here's how I do it with my HolaBrief templates:
Evidence shows us again and again that making sure clients have a great on-boarding experience is the best way to hang on to them for the long haul. Here are 6 essential steps for a successful client onboarding process with tips on the best tools, how to on-board without overwhelming your client and much more.
A good website briefing touches upon topics such as website goals, user personas, and competitor analysis among other things. However, including website specifications right from the start, will help creative teams not only provide the right creative solution but one, that also fits the client’s budget, timeline and most importantly, business goals.
In Part I of this article, I shared two proven ways to prevent burnout. In Part II, I will share two more helpful practices to balance the demands of life, boost your creativity, prioritize your health, and make time for your long-term goals, without spiraling into burnout.
“I don’t know what I want but I’ll know it when I see it”. This can be inefficient for a designer-client working relationship. We now have a choice: design randomly various styles of logos or compile styles for only 3 stylescapes you agreed upon. The latter is much more efficient. To do so, the designer has to understand the needs of the company. A thorough creative brief is in order.
A new way to do creative briefs.
More interactive, more collaborative, more effective.
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