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How many of you have ever turned in a final deliverable to a client only to have them say that that wasn’t what they wanted? The reasons as to why we miss the mark often vary, but more often than not, it typically boils down to us skipping research and opening our design program of choice right away.
As we as designers work towards a more inclusive society, where anyone — regardless of their nationality, gender, physical limitations — can use products and services, challenges will inevitably arise. What are those challenges and how can we combat them in order to design more inclusively?
Many designers forget that design is a form of communication. And that good design is a language, not a style. That's why so many focus on dumb things like styles and trends. The same happens with copywriters. We love using jargon and writing fancy words that make us sound cool or clever. The problem? Most designers (just like, we copywriters) forget that our work must talk to human beings.
“A Jack of all Trades and a Master of Some” is how Tobias van Schneider describes himself. Adding a positive and powerful twist to this general figure of speech is exactly what this man is all about. As an award-winning, German multi disciplinary maker and creator of things, raised in Austria & currently living in New York City, Tobias inspires us to have many side-projects, useful ones or just plain fun.
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